About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Book Review: Leaving ADDIE for SAM, by Michael Allen with Richard Sites
If you’re looking for the next must-read book for learning professionals, this is it. Michael Allen’s latest work, Leaving ADDIE for SAM, outlines his successive approximation model (SAM)—an approach that reduces the overall complexity of traditional instructional design processes, offering a more flexible, iterative, and productive model for today’s instructional designers and developers.
By Jennifer Neibert • -
Where Instructional Design Meets Big Data
When instructional designers plan to develop content for training or education, they typically consider many elements that can affect the learning outcome. However, it is rare to include what it takes to generate specific data that will help determine the business impact. Fortunately, data science can help identify the data to focus on, as you will see in this article.
By Reuben Tozman • -
Social Learning: Answers to Eight Crucial Questions
The eLearning Guild has released its 2012 research report on the numerous benefits of leveraging a more social approach to learning.
By News Editor • -
eLearning Guild Research: How Important is Informal Learning?
How critical is informal learning to workplace learning and performance? Here’s some food for thought from the Guild’s August 2012 research report, Smart Companies Support Informal Learning.
By Patti Shank • -
Shifting Associates into High Gear: Pep Boys Adopts Interval-Based Training
Retail organizations spend millions of dollars on training, but most are not making huge strides in achieving bottom-line results. Pep Boys is an exception. The full-service automotive aftermarket retail chain is seeing significant reductions in safety incidents and shrink rates thanks to a breakthrough training initiative. Here’s how the company did it.
By Laura Martin • -
Marc My Words: If We Just Give Kids iPads, They’ll Learn More, Right?
Everything from class size to irrelevant curriculum, from lack of involvement to ineffective teaching, all seem to point to a US education system that at best is treading water and at worst is falling behind the rest of the world. Is technology the answer, or is it more lipstick on the same pig? Marc has some insights for all of us, and not just for American readers.
By Marc Rosenberg • -
Building Internal Advisory Councils
Vendors and learning professionals alike feel the frustration that results from lack of internal alignment and preparation during the selection and implementation of learning technology solutions. If not addressed, these problems can lead to failed selections and implementations. The key is to involve stakeholders as an internal advisory council. Here’s how to be proactive in this process!
By Stacy Lindenberg • -
The Single Source for Single Sourcing
How simple is it in your organization to convert content from one delivery format to another—for example, to repurpose a classroom handout job aid for display on a smartphone? The answer to this dilemma is single sourcing. If this is a new term to you, this tip explains what it is and why you should adopt it.
By Dawn Poulos, Sarah Danzl • -
Nuts and Bolts: Unlearning
Learning can be difficult, but unlearning is the real challenge. Whether as students or teachers, we have to adapt and be as willing to unlearn as to learn.
By Jane Bozarth • -
Make Effective Performance Your Reality
Most organizations today face a competitive landscape that is constantly shifting out from under them. Within organizations, the groups that are responsible for learning and on-the-job support need to embrace a common mindset that will deliver effective performance at every changing moment. Only then does learning at the speed of change become possible.
By Conrad Gottfredson, Bob Mosher •











