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How to Create Emotionally Engaging Learning Journeys
Are you wondering how to best immerse learners in a learning experience? What about making them feel surprised, shocked, or even a bit frustrated? While instructional designers often focus on behavioral and cognitive learning outcomes, little attention has been paid to the emotional responses of learners. Emotional marketing uses emotions to make target audiences notice, remember, share, and buy. Similarly, emotional experiences can foster engagement and spark deeper reflection, synthesis, and integration of learners. In this session you’ll learn how to design emotionally engaging learning experiences. We will examine research-based strategies in both marketing and learning, and discuss a five-step…
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Tools of the Trade: Discovering the Benefits of Marketing Tools for L&D
Using the right tools can make or break learning and development efforts. Don’t limit yourself to the traditional ‘learning’ tools. There are thousands of marketing tools that can help create more engaging content much more efficiently than you ever thought possible. In this session, discover how marketing tools can improve your L&D programs. We’ll cover headlines and copywriting with techniques used by experienced marketers. Get an introduction to creating professional videos, interactive websites, and adaptive learning campaigns with popular tools like Canva, MailerLite, and Mindstamp. This could revolutionize your L&D toolbox!
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Internal Marketing: Skills for Learning Program Adoption & Engagement
Learning professionals are not only responsible for building impactful learning solutions for our organizations, we are increasingly responsible for engagement and adoption of the programs we deliver. From executive stakeholders to our learning audiences, how do we better communicate the value our learning initiatives bring? The key is internal marketing! In this session we’ll deep dive into the key marketing principles that support internal marketing for L&D, from audience analysis to crafting and testing compelling messages. We’ll also discuss channel strategies for your messaging to meet your audience where they are. Come learn how marketing skills can broaden your impact…
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Why You Need a Learning & Development Value Proposition
As trusted advisors that tie learning to business needs, help to solve problems, and enable growth, learning & development teams have the opportunity to shine. That’s why your team needs a value proposition—it’s your elevator pitch! In this session you’ll learn how to express your value to the company, as well as describe and create the culture you want to enable, through your value proposition. Top-performing companies integrate learning into their culture to maximize performance and engagement. Learn how to link learning culture and results to your company purpose and show how they align with the bigger picture and overall…
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What can L&D Learn from Marketing?
Learning and development professionals have increasingly looked to marketing for tools and inspiration when designing and deploying learning programs. In this session we’ll take a high-level look at marketing tools, approaches, goals, techniques, and strategies that L&D can leverage. Topics will include personas, content marketing, promoting learning initiatives, testing & tracking, microlearning, and using multiple modalities to fulfill the principle of seven touches. With the intersection of marketing and learning, especially in a world dominated by Google and YouTube for self-directed learning and the rise of tools like ChatGPT, there’s no better time to reevaluate the current landscape, invest in…
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LeaderChat: Chris Adams on the Shift to Performance Consulting
In order to deliver solutions that provide real benefit to organizations, learning practitioners must partner with business leaders to align their work with business goals and strategies. Performance consulting is an approach proven to build and deepen strategic partnerships.Joining us for this month’s LeaderChat is Christopher Adams, a thought leader and advocate for the performance consulting approach. We’ll discuss practical ways learning leaders can work more strategically, becoming trusted partners within their organizations.
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Engage to Retain: Strategies for Building a Culture of Employee Engagement
Employee engagement is critical to retaining top talent and driving business success. But how do you create a culture of engagement that inspires your team to learn, grow, and stay with your organization? In this webinar, training expert Kim Zoller, Founder and CEO of ID360, and Powtoon, a leading video creation platform, will share proven strategies for building a culture of engaged learners. You’ll learn: Whether you’re a business leader, HR professional, or L&D specialist, this webinar will provide valuable insights and practical advice for driving engagement and retention in your organization.
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Learning LeaderChat: A.I. & Learning with Markus Bernhardt
In this chat we’ll explore recent developments in AI that are positively impacting L&D and learning, in interesting and exciting ways. You’ll hear how contextualization engines and language models can be utilized to manage digital content, generally as well as for learning. We will discuss what improved search functionality with AI means for learners, in the moment of need and in the flow of work. And we will explore fully adaptive learning, the levels of personalization that are now possible, and how we can measure learning and progress with a whole new realm of data analytics and insights.
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Best of Learning Solutions DemoFest 2023
The Best of Learning Solutions DemoFest webinar highlights projects from DemoFest at Learning Solutions 2023 Conference & Expo, where attendees shared information about learning projects they have worked on. In this webinar, you will:
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Cohort Project Team Demos Day 2
During this week’s session, we’ll again focus on the teams that have been working on projects during the cohort. You will see projects in action and learn from the use cases they are building them around. We’ll also talk about the xAPI Party and other resources that are available to continue supporting your xAPI journey.
