What can L&D Learn from Marketing?

Learning and development professionals have increasingly looked to marketing for tools and inspiration when designing and deploying learning programs.

In this session we’ll take a high-level look at marketing tools, approaches, goals, techniques, and strategies that L&D can leverage. Topics will include personas, content marketing, promoting learning initiatives, testing & tracking, microlearning, and using multiple modalities to fulfill the principle of seven touches.

With the intersection of marketing and learning, especially in a world dominated by Google and YouTube for self-directed learning and the rise of tools like ChatGPT, there’s no better time to reevaluate the current landscape, invest in your own upskilling, and learn how to leverage marketing’s success to promote your learning initiatives.