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Lynne McNamee
President, Lone Armadillo Learning
Lynne McNamee is the president of Lone Armadillo Learning. She has managed marketing campaigns for companies such as Avis, HP, and Bank of America, and recently was the marketing director for Bluewater, consultants for learning, talent, and human capital management. Lone Armadillo Marketing Agency, which Lynne founded in 2008, specializes in strategy, plans, processes, and tactical execution of multi- and omni-channel marketing programs for B2B entrepreneurial companies. She has been a HubSpot partner since 2011. She was cited by The New York Times for innovations in marketing.
Latest from Lynne McNamee
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What can L&D Learn from Marketing?
Learning and development professionals have increasingly looked to marketing for tools and inspiration when designing and deploying learning programs. In this session we’ll take a high-level look at marketing tools, […]
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3 Pitfalls to Avoid in Shift to Skills-Based Hiring, Training
L&D professionals developing skills-focused learning and training initiatives to meet their short- and long-term needs should avoid these pitfalls.
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LeaderChat: Lynne McNamee on the Intersection of Marketing and L&D
For this month’s LeaderChat we welcome Alliance Member Lynne McNamee for a discussion on the world of Marketing and how we can leverage ideas from that field in our work […]
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Bring the Senses into Storytelling to Make Learning Memorable
Gain an understanding of how the marketing strategy of using storytelling that leverages the senses can be a powerful tool for learning leaders.
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Leveraging Marketing’s Commitment to Testing and Tracking
The question “How do we do better?” drivesleaders. Without data, though, decisions to change or keep the status quo maybe based on inertia, fear, or blind belief that how things […]
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How Personas Can Drive Training Motivation and Effectiveness
Tap into personas as a way to drive learners’ motivation and increase the effectiveness of training.
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Show Leadership by Building Cross-Departmental Relationships
Cross-departmental relationships can help learning leaders create more effective training, as well as other ways to solve problems in the organization.
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GDPR Does Apply To L&D: Are You Complying?
Since the General Data Protection Regulation became effective in 2018, organizations have had change how they capture, store, and use data. Are you in compliance?
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Apply Proven Retargeting Techniques to Promote eLearning
Retargeting is a marketing approach that could help L&D teams get learners in their organization interested in their eLearning products.
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GDPR for the US? Data Privacy Laws May Be on the Horizon
Business groups and legislators alike are pushing for a federal data privacy law in the U.S. That could affect eLearning data collection and use.