About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Ten Tips for Designing Mobile Learning Content
The driver for mobile learning is not technology. It is content — and not just any old content or re-heated content from existing eLearning or classroom programs. Here are ten tips that will create demand for your mLearning, plus advice about getting buy-in from the right groups of people.
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Beginning Instructional Authoring: Line ‘Em Up
How can you tell a professional’s screen design from a rookie design? The professional makes sure all the elements on the screen align with each other. This is an important point, and it is easy to do. Patti shows you how.
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Marc My Words: Vendors Are People Too
Business ethics apply to customers as well as to vendors. Here’s a look on the other side of the fence.
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Are Smartphones Useful For Vocabulary Learning? An Appraisal
Mobile devices, apps, and social media can benefit learning in many, sometimes surprising, ways. This may be nowhere more true than with users who are learning a second language. Here are the results of a small investigation that may suggest some possibilities to instructional designers.
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Book Review: Sharing Hidden Know-How, by Katrina B. Pugh
Efforts to learn from our own experience, as a way to become better organizationally, have not always worked out in recent years. It’s hard work to collect, catalog, and access “lessons learned,” and all too often the process has been over-complicated and time-consuming. Here is a review of what may possibly be the best approach to date for this essential activity.
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Nuts and Bolts: “Let The Learners Hold The Spoon”
Most designers know that eLearning must engage the learner through activity. This does not mean simply having them choose the “Next” button, and it does not necessarily require offering an interactive simulation. The answer can be very simple, as Jane shows in her column.
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Updated Classic: Peter Block’s Flawless Consulting
Success in business is the result of paying attention to and understanding the emotional and personal dimensions of our workplaces. This goes doubly for consulting, whether as an internal agent of change or an external advisor. Peter Block shows you how to get there.
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Viewing Training, Marketing, and Documentation Content Through the Learning Lens
In today’s global and digital information landscape, training, documentation, and marketing practitioners must create content for wired audiences. Already saturated with digital content, customers want information that informs, educates, and solves their problems at the critical moment of need. Here’s how to view your role through the Learning Lens.
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Marc My Words: The Best eLearning Demo I Have Ever Seen
Early adopters of eLearning more than 15 years ago – before the mass adoption of the Internet and the Web – were already producing innovative programs that can still serve as models for us today. Great design and production values went a long way to overcome the primitive technology. Marc reviews the most successful example, and what it takes to be that effective.











