About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Building An Online Learning Community
How can an instructional designer (ID) leverage social interaction online to engage learners, increase exchange and dialogue, and get better results, without losing the purposeful focus provided by an instructor or traditional course content and structure? Here is an approach that you can adapt to your requirements.
By Kevin Wilcoxon • -
Book Review: The Online Learning Idea Book, Vol. 2
Volume 2 of Patti Shank’s The Online Idea Book is now available. Continuing with the approach she used in Volume 1 four years ago, Patti has updated the book with over 80 new ideas from practitioners in the field, covering new approaches to online learning, such as the use of social media, new tools, and other innovations such as Pecha Kucha.
By Bill Brandon • -
Intersecting Learning and Talent Management: At a Crossroads
Learning and talent management have traditionally been independent functions with a common goal – increased productivity. As technology continues to evolve, the two functions become much more closely related. Here’s a quick look at where these functions are today, and where they are headed.
By Edward Vesely • -
The Human Factor: Communicating to Every Audience
Communication is a major concern in any human undertaking, and especially in instruction. Understanding what’s important to people, and how they respond to your content, is important to successful instructional design. Here’s a simple model that can help you connect with your audience.
By Mary Arnold • -
Madico University: A Case Study of eLearning in a Manufacturer’s Extended Enterprise
Corporate universities usually focus on training employees and managers within the corporation. However, for manufacturers, the extended organization – dealers, resellers, and other partners – has a critical role. If the partners don’t know how to sell and service the products, the manufacturer will fail. Here’s how one company made eLearning a key part of its strategic plan.
By Lee Stayton • -
Marc My Words: Back to School – Tablets in the Classroom
As students return to school, many of them (and their teachers) are seeing tablet computers in the classroom, a trend that will only grow. Marc looks at what tablets bring to K-12 education, the concerns that they raise, and what we can do to ensure the success of this technology in the classroom.
By Marc Rosenberg • -
Overcoming Objections to eLearning
Overcoming objections is an important part of making any eLearning initiative successful. However, eLearning’s long history provides plenty of lessons learned that you can use to make the case. Here are some successful tactics you can use to deal with these objections.
By Judy Katz • -
Nuts and Bolts: The 10-Minute Instructional Design Degree
There are heated debates about whether every instructional designer should have formal training, and about the pros and cons of academic instructional design programs. But in the meantime, you have to get the work done. Here are eight basic points that every instructional designer should commit to memory.
By Jane Bozarth • -
Lighting Options for eLearning Video
It’s easy to take light for granted, but light makes all the difference in the subjective experience of the person viewing a video. Here’s everything you need to know to begin lighting your eLearning videos more effectively!
By Stephen Haskin • -
Content Strategy, Part 1: What It Is, and Why You Need It
Anyone and everyone seems to be creating content for learning, but how well is that content put together? To have a successful “open door” policy on content creation, we need a strategy to ensure orderliness in our messy world of learning. Part one of three parts on how to build that strategy.
By Rick Wilson •











