About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Four Tips: Building Trust and Credibility
Teams and their leaders need trust and credibility within the larger organization if they are going to succeed. Here are some symptoms of low trust, and key tips for raising credibility.
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A Match Made in Heaven: Performance Support and Mobile
Even when the eLearning is well-designed, after completing it employees will need support at the moment they are actually trying to use what they learned. However, there may be no manager or coach or peer expert available in that moment to help them. Performance support, especially delivered on a mobile device, may be the ideal solution for this problem. Read about it here!
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Brain Science: The Visual System and Learning
Neuroscience has learned a lot about the way that the brain processes visual information. This article provides insights into the two distinct visual systems that operate concurrently and independently. Understanding these systems and how they work will provide instructional designers with important information bearing on ways to increase comprehension, retention, and transfer.
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Marc My Words: From Interactivity to Engagement
We hear a lot about giving the learner something to do through interactivity and we hear a lot about engaging the learner. They are not the same thing. Interactivity does not necessarily create engagement, and engagement does not necessarily require overt interactivity. Learn about the difference here, and about the “Four T’s of Engagement.”
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Top Tips for Producing Better eLearning Audio
Most eLearning professionals will need to create a voiceover script from time to time as part of their job. But writing scripts for audio is different from writing text that a learner reads from a display. Where do you learn this skill? There aren’t many courses that teach this. Here are 10 tips that will help you to write better scripts!
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Nuts and Bolts: What You Measure Is What You Get
“What gets measured gets done” and “If you don’t measure it, you can’t improve it” are two management maxims that have been around so long nobody is sure who said them first. But what is certain is that it’s not as simple as just starting to measure something. Here are two questions that will help you avoid bad measures.
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It’s Performance That Matters
The performance zone has never been more challenging. Change continuously disrupts it; threats or opportunities seemingly come out of nowhere. The ability to correctly anticipate change will make or break it. The job performance of employees is what fundamentally matters. Here are the five strategic areas where the learning organization must focus to enable that performance.
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The Knowledge Management Genius of Amazon.com
How does Amazon.com so effortlessly connect “zillions” of people with “zigabytes” of product information? The answer, in part, is through using advanced knowledge-management (KM) techniques. In the eLearning field, we can learn a lot from how Amazon approaches the relationship between customers and information.
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Reconciling ADDIE and Agile
Many instructional designers know and use the linear ADDIE approach to development projects. At the same time, many are also aware of agile methods that offer significant flexibility and facilitate changes. Does a designer have to choose one or the other? Not really—and this article explains why.
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Toolkit: Adobe Presenter 10
Adobe Presenter 10 is a video tool that offers many new and improved features, including the ability to publish to HTML5, and to deliver HD quality video to any device. Is it worth licensing? Find out here!