About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Top Tips for Producing Better eLearning Audio
Most eLearning professionals will need to create a voiceover script from time to time as part of their job. But writing scripts for audio is different from writing text that a learner reads from a display. Where do you learn this skill? There aren’t many courses that teach this. Here are 10 tips that will help you to write better scripts!
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Nuts and Bolts: What You Measure Is What You Get
“What gets measured gets done” and “If you don’t measure it, you can’t improve it” are two management maxims that have been around so long nobody is sure who said them first. But what is certain is that it’s not as simple as just starting to measure something. Here are two questions that will help you avoid bad measures.
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It’s Performance That Matters
The performance zone has never been more challenging. Change continuously disrupts it; threats or opportunities seemingly come out of nowhere. The ability to correctly anticipate change will make or break it. The job performance of employees is what fundamentally matters. Here are the five strategic areas where the learning organization must focus to enable that performance.
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The Knowledge Management Genius of Amazon.com
How does Amazon.com so effortlessly connect “zillions” of people with “zigabytes” of product information? The answer, in part, is through using advanced knowledge-management (KM) techniques. In the eLearning field, we can learn a lot from how Amazon approaches the relationship between customers and information.
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Reconciling ADDIE and Agile
Many instructional designers know and use the linear ADDIE approach to development projects. At the same time, many are also aware of agile methods that offer significant flexibility and facilitate changes. Does a designer have to choose one or the other? Not really—and this article explains why.
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Toolkit: Adobe Presenter 10
Adobe Presenter 10 is a video tool that offers many new and improved features, including the ability to publish to HTML5, and to deliver HD quality video to any device. Is it worth licensing? Find out here!
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Adobe After Effects: Not as Scary as You Think
The first time they open Adobe After Effects, some people become so frightened that they close it and never come back. If you are one of those people, take heart! Here is a tutorial that will get you started on the road to mastering some of the most powerful video software out there. It can make a huge difference in the quality of video in your eLearning productions!
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Brain Science: Writing So the Brain Understands
Much of what we communicate in eLearning and other kinds of teaching relies on the written word. Many instructional designers worry that learners may be poor readers and so try to “write down to their level.” Is this the right approach? Is reading ability even a problem? Or is the problem our approach to writing? Here are some guidelines that may surprise you.
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Voice Lessons for the Instructional Designer
Learners prefer facilitated training—the personal touch. Adopting a persona when writing content can help an instructional designer make self-directed eLearning more personable. Create a persona whose voice your learners will respond to, whether as colleague or as guide!
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eLearning Guild Research: Basic Skills Gaps and Our Role
The eLearning Guild’s newest research report says training ROI studies are flawed because they do not measure results. Executives told us one question interested them more than ROI: Do employees have the skills needed to do their jobs? A study on that issue by the Organisation for Economic Co-operation and Development has huge implications for education and training. Read about it here.