About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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eLearning Guild Research: Karl Kapp on Using Stories
Research shows that stories are extremely powerful tools for learning. That’s because our brain has a natural ability to remember facts told in a story. The implications of using stories to support learning are described in the Guild’s new Big Answers report, Using Stories for Learning: Answers to Five Key Questions, by Karl Kapp. This article explains why you need to read the report.
By Patti Shank • -
Corporate Executives and the New Secret Weapon: Learning Data
Identifying the effect of transfer of knowledge to the job and on operational and financial results has long been a challenge for training managers who wish to demonstrate to executives the value of training, even though this has always been possible. Here is a look at how retrieval practice, which is grounded in research, supports the needed link.
By Carol Leaman • -
Getting the Most Out of Your Capital Investments
With a multitude of tools, technologies, platforms, and systems on the market, learning executives face a dizzying array of options to support formal and informal learning and performance. Building a cohesive strategy that spans multiple technologies is a serious undertaking, fraught with challenges. What’s a leader to do? Discover a learning ecosystem mindset that integrates them all.
By Jennifer Neibert • -
Marc My Words: Training Hubris
Training activity that doesn’t produce business value is primarily wasted. Here is the story of a training organization that believed it was creating value, but saw it in terms of its own desires, rather than servicing and supporting the key needs of the business, as defined by the business. Scary stuff. Don’t try this at home.
By Marc Rosenberg • -
Avant-garde! Is Your eLearning Video Ahead of the Crowd?
Can we really have avant-garde video in eLearning? If by avant-garde you mean innovative, you bet we can … and with good reason—to challenge and to engage learners. Here’s a quick look at making video that is outside the box, yet achieves the goal of supporting learning.
By Stephen Haskin • -
Five Ways to Avoid Script Development Pitfalls
A video script is more than narration; it also sets the style and direction for the entire presentation and orchestrates the other elements of the production. Here are five ways to avoid potential pitfalls that could otherwise prove hazardous to your production!
By Gary Lipkowitz • -
Nuts and Bolts: Happy New Year 2014
As 2013 fades away, take time to remember and apply what we learned. Here’s a summary of some key ideas from Nuts and Bolts.
By Jane Bozarth • -
Moving Beyond MOOCs: Experiments in Non-traditional Product Education
There is considerable controversy over MOOCs, and their value is still a matter for debate. However, there are examples of MOOCs that work. The question is, why? Another question is, how? The engineering education team at Google has found strategies for creating MOOCs that appear to be effective, and in this article you will find some of their “lessons learned.”
By Julia Wilkowski • -
Book Review: Innovative Performance Support, by Conrad Gottfredson and Bob Mosher
Performance support is not a new concept, but it is undergoing a renaissance; the appearance of new resources for performance support design is providing help and structure for practitioners who wish to add this important discipline to their repertoire. Gottfredson and Mosher make an excellent contribution in this regard, as you will learn in this review of their new book.
By Clark Quinn • -
Stop Trying to Formalize Informal Learning!
Most people learn about their jobs informally, from colleagues and mentors, and by observing (or asking) more experienced employees. Learn here about two key types of informal learning, and how a central knowledge hub can encourage unofficial, unscheduled, and impromptu learning, while making it available to the entire organization—without killing it by making it formal.
By Stephanie Ivec •











