Learning Culture
The alignment of an organization’s systems, structures, and people that represents its views and commitments to continuous learning, performance improvement, and growth.
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Popular Myths & Misconceptions: What Not to Believe About Learning Styles, Personality Types, and Generations in the Workplace
This report exposes the fallacies surrounding learning styles, personality types, and generational differences by providing evidence-based insights and practical alternatives.
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You’ve Got a Friend
A mentor or buddy system not only provides reinforcement for what was learned but also allows your new hire to ask questions they may not have wanted to ask while in class or were unable to ask in an eLearning.
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Case Study: Driving Behavior Change with Marketing Techniques
The ultimate goal of learning is to drive a behavior change. After all—if engaging in learning changes nothing about ones actions, what was the point? In this context, all learning has an element of change management, and as you’ll learn in this case study session, all change management involves good marketing. You’ll learn how Bluewater, a consulting and services firm, drove overwhelming adoption of 1000+ requests in year one by leveraging marketing techniques such as promoting the benefits of the change early and often, personalizing of messaging, and creating learning content at different levels to meet users where they were.…
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The Power of Learner Personas to Create Outstanding Learning Experiences
In times of overloaded schedules, smartphones, and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant to our learners so we can see some real behavior change and positive performance outcomes. One way to achieve this is through learner personas. Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. In recent years, L&D adopted this approach to help create outstanding learning experiences. Join me in this interactive and collaborative…
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How to Create Emotionally Engaging Learning Journeys
Are you wondering how to best immerse learners in a learning experience? What about making them feel surprised, shocked, or even a bit frustrated? While instructional designers often focus on behavioral and cognitive learning outcomes, little attention has been paid to the emotional responses of learners. Emotional marketing uses emotions to make target audiences notice, remember, share, and buy. Similarly, emotional experiences can foster engagement and spark deeper reflection, synthesis, and integration of learners. In this session you’ll learn how to design emotionally engaging learning experiences. We will examine research-based strategies in both marketing and learning, and discuss a five-step…
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Internal Marketing: Skills for Learning Program Adoption & Engagement
Learning professionals are not only responsible for building impactful learning solutions for our organizations, we are increasingly responsible for engagement and adoption of the programs we deliver. From executive stakeholders to our learning audiences, how do we better communicate the value our learning initiatives bring? The key is internal marketing! In this session we’ll deep dive into the key marketing principles that support internal marketing for L&D, from audience analysis to crafting and testing compelling messages. We’ll also discuss channel strategies for your messaging to meet your audience where they are. Come learn how marketing skills can broaden your impact…
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What can L&D Learn from Marketing?
Learning and development professionals have increasingly looked to marketing for tools and inspiration when designing and deploying learning programs. In this session we’ll take a high-level look at marketing tools, approaches, goals, techniques, and strategies that L&D can leverage. Topics will include personas, content marketing, promoting learning initiatives, testing & tracking, microlearning, and using multiple modalities to fulfill the principle of seven touches. With the intersection of marketing and learning, especially in a world dominated by Google and YouTube for self-directed learning and the rise of tools like ChatGPT, there’s no better time to reevaluate the current landscape, invest in…
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Learning Leaders: Help Bridge the Gender Gap in Leadership
Despite lip service to diversifying leadership, organizations are backsliding. Women and BIPOC leaders are leaving. Learn how L&D can help stem the tide.
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Reap Benefits of Inclusive Culture & Leadership: L&D Can Help
Organizations with diverse leadership and inclusive cultures outperform their counterparts. Explore ways learning leaders can advance inclusivity & diversity.
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Analyze This
If you are thinking about developing an onboarding program, start with an analysis. Here are some considerations.