Macaire Ament O'Connell
Functional Consultant, Bleuwater
Macaire Ament O’Connell is a lifelong learner who’s been bopping around L&D for her entire professional life. She fell in love with the learning space as a marketer, exhibiting at the industry’s most prominent tradeshows with Bluewater, a consulting and services firm. Over the last seven years, Macaire has spent time in marketing, operations, and consulting and services around several prominent learning management systems, and has presented at a Learning Guild online event. Like many folks who enjoy solving problems, Macaire has at times been an ‘accidental admin’ as well as an ‘accidental instructional designer,’ but she has always been an intentional and voracious learner.
Latest from Macaire Ament O’Connell
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Case Study: Driving Behavior Change with Marketing Techniques
The ultimate goal of learning is to drive a behavior change. After all—if engaging in learning changes nothing about ones actions, what was the point? In this context, all learning has an element of change management, and as you’ll learn in this case study session, all change management involves good marketing. You’ll learn how Bluewater, a consulting and services firm, drove overwhelming adoption of 1000+ requests in year one by leveraging marketing techniques such as promoting the benefits of the change early and often, personalizing of messaging, and creating learning content at different levels to meet users where they were.…