About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Why Telling People to Try Harder Doesn’t Change Behavior
In your eLearning design, use what we have learned in the last 20 years about behavior change to make a difference in learners’ personal and social behavior.
By Bill Brandon • -
Nuts and Bolts: Continuous Learning Campaigns
A successful approach for a variety of organizations, continuous learning campaigns use spaced messages sent to a target audience to support learning.
By Jane Bozarth • -
Get and Keep Learners Engaged in a Virtual Classroom
It takes more than interaction to keep learners engaged in a virtual classroom. It takes collaboration, and that requires intentional design.
By Jennifer Hofmann • -
xAPI: Getting Started
The best way to learn about xAPI is to jump in feet-first with a prototype project. It only takes three simple steps and some help from your friends!
By Peter Guenther, Matt Kliewer • -
Using Data to Fuel Decisions
Data can show us what happened in the past, but it can’t say why anything happened. We must overlay our values. We say what matters and why.
By Sam Rogers • -
Cultivate a Learning Culture for Better Business Performance
Developing a learning culture is vital to supporting innovation, rapid re-skilling, and ongoing development to support valued business outcomes.
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Find and Use 3-D Models and Resources for Augmented Reality
Get 3-D models for eLearning that use augmented reality, or build them yourself. It’s easier than you may believe.
By Jeff Batt • -
Toolkit: Tools for Creating Software Simulations
Creating software simulations is a common task for eLearning designers. Here is a review of three tools that support this work.
By Joe Ganci • -
3 Reasons Why eLearning Fails and What to Do Instead
Here are the three most common reasons eLearning fails, with some tips on what to do instead to create engaging instructional design.
By Tim Slade • -
Demystifying VR Distribution Platforms
Learn the three types of VR distribution platforms, discover a few examples of each, and decide which platform is right for your eLearning projects.
By Matt Sparks, Jennifer Gallegos •











