About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Working Smarter: Informal Learning in the Cloud by Jay Cross and Friends
Jay Cross and his friends have updated Jay’s unbook on informal learning, to reflect the movement of learning into the Internet Cloud. There are checklists, tools, images, charts, and provocative questions that bring the issue down to ground level.
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Creating Engaging, Interactive e-Learning – Even With Your Hands Tied!
We thought the client had a straightforward project. Then we read the details: “Deliver the entire training solution with just four small, IT-enabled classrooms. E-Learning should be engaging and interactive, but must be developed without the use of Flash animations, large graphics, audio, or video. It must run from a browser, not require plug-ins or software, and it must also run from a CD.”
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Evaluating e-Learning Investments with Cost-effectiveness Analysis
Cost-effectiveness Analysis (CEA) is a less complex method for identifying economically beneficial e-Learning investments, as compared to Return on Investment (ROI) analysis. CEA does not require the translation of training outcomes into monetary training benefits in order to produce insightful results.
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Book Review: Training for Multiple Cultures by Andrea Edmundson
This new addition to ASTD’s Infoline series is intended for American instructional designers who create instruction for delivery in another part of the world.
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“We Want ‘WOW’ Now!”: Define and Manage Success for Better, Faster e-Learning Design
Conversations with clients about success and quality early in the e-Learning design cycle are one of the most challenging parts of the instructional designer’s job. Handled well, this part of the cycle can contribute to reduced costs and faster time to completion. But the question is, how do you handle these conversations? Here are the tips and techniques you’ve been looking for!
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Thinking Out of the Box: How the University of British Columbia School of Nursing Created a Practice e-Portfolio
Faculty and staff at the University of British Columbia’s School of Nursing (UBC SoN) worked together to create an open source e-Portfolio system for students in the BSN and Master of Nursing – Nurse Practitioner programs. The result is a perfect fit to these unique competency-based programs, one that also supports the students after graduation. Read about it here!
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Rethinking Online Course Marketing: Build a Tribe in Six Steps
The fundamental way to grow any business, including e-Learning, is to have customers who are crazy about you. It takes time to build the kind of brand and reputation that generates this level of loyalty for your online courses, but the effort is worth it, and it pays off better than “hard selling” or “soft selling.” Here are six simple steps that will take you there.
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When a Rapid Approach Makes the Most Sense
When does rapid e-Learning work best? What types of rapid authoring tools are there? Which rapid authoring tools do Guild members favor? Here are the answers from The eLearning Guild Research Getting Started in e-Learning Report on Rapid e-Learning, published February 10, 2010.











