Leveraging Marketing’s Commitment to Testing and Tracking

The question “How do we do better?” drivesleaders. Without data, though, decisions to change or keep the status quo maybe based on inertia, fear, or blind belief that how things have always beendone is how they should continue to be done. As organizations increasingly usedata to justify budget allocations, L&D is under pressure to providebusiness-centric data to show ROI.

This session will explore how learning leaders can borrowfrom the testing and tracking approach used by marketers to continually improveand to justify investments. From knowledge transfer to action to ongoingbehavior, we will explore the ways that marketers frame questions, definesuccess, and build campaigns that allow for scalable and testable variations. Wewill see how marketing embraces scientific methods of testing and tracking—andhow L&D can adopt this approach.

We’ll then dig in to how these same approaches can beincorporated into L&D’s efforts on people development. The session willpropose guidelines, share case studies, and invite discussion and collaborativebrainstorming on the challenges to implementation within your organizations.