About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Strategy as Process, Not Product: The Learning Value Chain
When you begin putting together a curriculum, do you get a question back for every question you ask, rather than the recommendations and suggestions you hope to hear? Do you have trouble getting people to listen to your proposals — the very people you are trying to help? Developing a true strategy that offers value may solve these and many other problems. Here’s how to create one.
By Ellen Behrens • -
Six Steps to Creating High Quality Video Training
Games and immersive learning are great, but today the most accessible and most easily developed instructional medium is video. Producing great video instruction for use online is simpler than you may think, and may also be less expensive than other rapid development methods. Here are six steps you can begin using today to develop online video e-Learning.
By Jeremy Vest • -
Producing HD Video in an Education Setting: A Case Study
Some e-Learning projects are more challenging than others. This article traces such a project. The target audience was nursing instructors in higher education. Production involved making HD video in a hospital. The authors cover the project from inception to delivery, including content development, production processes, and lessons learned.
By Megan Bell, Larissa Biggers • -
Build Your Business: Associations and Non-Profits Are a Growing e-Learning Market
Associations and non-profit organizations represent a growing market for e-Learning products and services, but vendors must understand how they differ in needs and outlook from companies and government organizations. Keeping some key points in mind is essential if you wish to serve them. This article offers a point-by-point guide to success in this market.
By Ellen Behrens • -
Insure E-Learning ROI: Define User Needs With Help Desk Data
Needs analysis helps instructional designers identify performance problems to be solved by e-Learning. You can perform this vital first step with surveys and interviews. But there is another resource, the Customer Support database kept by most Help Desks. Here’s how to tap into the information available, and how one designer saved time and money while creating effective solutions.
By Annecia Berkley • -
Make Better Decisions: E-Learning That Advances Business Goals
Defining your instructional outcomes in terms of competency models and proficiency scales can be the key to deciding on an instructional design. In fact, this also helps in deciding which tools to use. Here is a method and a decision table that will guide your critical choices, based on competency, proficiency, and instructional alternatives.
By Greta Ballard • -
ARGs Leverage Intelligence: Improving Performance Through Collaborative Play
Alternate Reality Games (ARGs) facilitate e-Learning while maintaining motivation. They are excellent tools to encourage collective intelligence, collaborative play, and distributed storytelling in an educational environment. ARGs also help to increase communication, and raise awareness about products and causes. Read this case study, assemble your design team, and create a successful game!
By Brandon Carson, Enzo Silva, Dolly Joseph • -
Leveraging the E-Learning Advantage in Healthcare
Healthcare workers need additional training in the form of e-Learning. Find out what topics are most critical and how to leverage time, budget, and interest today in order to be ready for the demand!
By Peggy Salvatore • -
Culture Change and Learning: Online Social Networks Enable Individuals
It’s not possible to introduce social networks for e-Learning without considering their effect on an organization’s total business process. Social networks are a disruptive process, and managers of e-Learning initiatives would do well to keep this in mind. Implement wisely, and in collaboration with the executive team. This article explores the dimensions of the task!
By Algis Leveckis • -
Ten Tips for Selecting E-Learning Service Providers
Ten great tips for selecting vendors, from the eLearning Guild’s e-book: 99 Tips for Selecting and Working with e-Learning Service Providers! These address the tough questions you must ask vendors, the steps needed to obtain a rigorous demonstration, and the level of support that you have a right to expect from service providers. Set yourself up for success by studying them.
By Marcia Conner •











