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Photo of Susan Jacobs

Susan Jacobs

Publications Manager, The Learning Guild

Susan Jacobs is publications manager for the Learning Guild. She has a deep-rooted inter­est in and passion for education and technology. Prior to this position, she was a senior content producer at Bright Business Media, a leader in the meeting and events industry. Susan is a graduate of Northwestern University’s Medill School of Journalism.

  • Five Essential Marketing Skills L&D Needs
    Management & Strategy

    Five Essential Marketing Skills L&D Needs

    L&D can learn at least five valuable lessons from marketers. Strategist Judy Albers will discuss this topic at a live eLearning Guild Summit on August 23 and 24.

    By Susan Jacobs •
    August 9, 2017
  • Six Key Executive Gamification Questions for Karl Kapp
    Games & Learning

    Six Key Executive Gamification Questions for Karl Kapp

    Respected expert Karl Kapp shares trends and research in gamification, why learning executives should invest in it, and how to present it in the C-suite.

    By Susan Jacobs •
    August 7, 2017
  • Gamification Saves Money, Sparks Social Responsibility
    Management & Strategy

    Gamification Saves Money, Sparks Social Responsibility

    A gamification initiative helped global firm Swiss Re save money, lower its carbon footprint, and demonstrate social responsibility.

    By Susan Jacobs •
    August 2, 2017
  • Ten Tips for CLOs Considering Gamification
    Management & Strategy

    Ten Tips for CLOs Considering Gamification

    Here are 10 recommendations from vendors and industry thought leaders for chief learning officers who are considering implementing gamification strategies.

    By Susan Jacobs •
    July 26, 2017
  • Five Psychological Principles Fueling Gamification
    Management & Strategy

    Five Psychological Principles Fueling Gamification

    Gamification satisfies fundamental human desires such as competition and the need for recognition, and bolsters a sense of community in the workplace.

    By Susan Jacobs •
    July 12, 2017
  • Four Business Lessons from Sheryl Sandberg’s Option B
    Management & Strategy

    Four Business Lessons from Sheryl Sandberg’s Option B

    Executive takeaways: the importance of building resilience, embracing failure, and effectively supporting grieving workers.

    By Susan Jacobs •
    July 5, 2017
  • The Future of Gamification
    Games & Learning

    The Future of Gamification

    What does the future portend for gamification? Four respected thought leaders in the field weigh in on where they believe gamification is headed.

    By Susan Jacobs •
    June 28, 2017
  • CPA Firm Counted on Gamification
    Games & Learning

    CPA Firm Counted on Gamification

    This case study describes how Dixon Hughes Goodman, a certified public accounting and consulting firm with 34 offices nationwide, used gamification to improve the project management skills of audit professionals. The voluntary participation of auditors in the six-week trial program exceeded expectations, with the company observing improved adherence to established best practices.

    By Susan Jacobs •
    June 7, 2017
  • Gamification and Game-Based Learning Are Two Different Animals
    Games & Learning

    Gamification and Game-Based Learning Are Two Different Animals

    Gamification and game-based learning are two industry buzzwords that sound similar and are often confused. Here is the skinny on the key differences between the two terms, which can both exist harmoniously in the workplace.

    By Susan Jacobs •
    June 7, 2017
  • When Should You Say No to Gamification?
    Games & Learning

    When Should You Say No to Gamification?

    While gamification might be a tempting prospect, it is not a magical panacea. Indeed, there are certain times when it may be best for your enterprise to skip gamification. Here are five situations in which learning executives should probably say no to gamification.

    By Susan Jacobs •
    June 7, 2017
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