Marc Rosenberg
President, Marc Rosenberg and Associates
Dr. Marc Rosenberg is a global expert and speaker in training, organizational learning, eLearning, knowledge management, and performance improvement. He has written two best-selling books, E-Learning, and Beyond E-Learning. His 100 monthly columns, “Marc My Words,” appeared in The eLearning Guild’s Learning Solutions magazine from 2010 through 2018 and are still available online. Marc is past president and honorary life member of the International Society for Performance Improvement, is an eLearning Guild “Guild Master,” has spoken at the White House, debated eLearning’s future at Oxford University, keynoted conferences around the world, authored over 200 columns, articles, white papers, and book chapters, and is frequently quoted in major trade publications. Learn more at www.marcrosenberg.com.
Latest from
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Marc My Words: Holiday Training Treats; or, Let Them Eat Bagels
Does everything that’s done in the name of learning always make sense? Here are 11 stories about performance improvement gone awry, from getting away (far, far away) from the office to total makeover to the edifice complex and more. Enjoy!
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Leo Performance Assurance Solution
Performance support is in the midst of its second revival. The first time around, every performance support project was a custom development job. Today, a new category of tools makes it much easier to create resources that support work at the moment of need. In this review, meet Leo, a proven way to help people get their work done.
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Marc My Words: The Healthcare.gov Debacle: Infrastructure Lessons for eLearning
A house is no better than the foundation under it, and the same is true for eLearning: if the infrastructure won’t support it, you’ve got (expensive) trouble. Learn from this example that is currently creating so much concern in the US.
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Marc My Words: Don’t Dismiss Level One Evaluation
”Smile sheets.” “Happy sheets.” We often hear level-one evaluation (the learner’s reaction to instruction) dismissed as trivial or unimportant. But maybe we’ve been asking the wrong questions. Here’s why level one is important—and how to do it in a way that provides insights that matter and that supports correct assessment of your work.
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Marc My Words: Back to School (Killing and Reigniting the Learning Flame)
Sometimes a trip down Memory Lane is worth making. The differences you remember between the best and the worst educational experiences you’ve had can be excellent guides to making better experiences for the learners in your organization. You can even turn the memories into a course-improvement checklist. Here’s a guided tour through those experiences.
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Marc My Words: Own the Assessment, Not the Course
Some instructional designers write the assessment (the criterion test) first, and some write the test after they have finished designing the course and creating the content. Which way is right? Here are six key points you should consider as you plan your next eLearning project.
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Marc My Words: Five Reasons to Use Performance Support
Performance support—simple tools that guide and support people as they carry out tasks—is an effective, low-cost complement to instruction. Here are five quick points that you can use as the basis for your “elevator speech” that explains the concept to your colleagues and stakeholders, and three valuable resources that will help you implement the concept.
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Marc My Words: Google Glass as Wearable Performance Support
Google Glass is getting a lot of attention, but will we use it, and if so, how? It has features that might make it a viable performance-support technology in many settings, and it also creates some significant concerns. Read about the pros and cons here!
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At the Moment of Need: The Case for Performance Support
As jobs become more complex, workers not only need better and faster access to knowledge, they require direct performance support (PS). This white paper examines the business case for PS and how companies are making it work.











