Marc Rosenberg
President, Marc Rosenberg and Associates
Dr. Marc Rosenberg is a global expert and speaker in training, organizational learning, eLearning, knowledge management, and performance improvement. He has written two best-selling books, E-Learning, and Beyond E-Learning. His 100 monthly columns, “Marc My Words,” appeared in The eLearning Guild’s Learning Solutions magazine from 2010 through 2018 and are still available online. Marc is past president and honorary life member of the International Society for Performance Improvement, is an eLearning Guild “Guild Master,” has spoken at the White House, debated eLearning’s future at Oxford University, keynoted conferences around the world, authored over 200 columns, articles, white papers, and book chapters, and is frequently quoted in major trade publications. Learn more at www.marcrosenberg.com.
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Marc My Words: From Interactivity to Engagement
We hear a lot about giving the learner something to do through interactivity and we hear a lot about engaging the learner. They are not the same thing. Interactivity does not necessarily create engagement, and engagement does not necessarily require overt interactivity. Learn about the difference here, and about the “Four T’s of Engagement.”
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The Knowledge Management Genius of Amazon.com
How does Amazon.com so effortlessly connect “zillions” of people with “zigabytes” of product information? The answer, in part, is through using advanced knowledge-management (KM) techniques. In the eLearning field, we can learn a lot from how Amazon approaches the relationship between customers and information.
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Marc My Words: Selling Performance Support
Selling performance support comes with unique challenges. Whether you are just getting started or have some performance-support experience under your belt, here are ten approaches to employ when planning to sell a performance-support project.
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Selling Performance Support: Building Stakeholder Buy-in
Selling performance support, especially if it is new to the organization, comes with unique challenges. This white paper explores how to sell performance support to even the most resistant leaders.
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Marc My Words: The Power of Focus Groups
Focus groups can provide invaluable insight when used strategically for many analysis activities in the eLearning field, from needs assessment to usability to evaluating course effectiveness. Here is a complete, yet concise, guide to the what-when-how-who details that shape a focus group that will be a key resource for better decision-making.
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Marc My Words: Training Sees a Shrink
If the training department were a person, it might be having an existential crisis these days. So Marc set up a counseling appointment for the department with a professional therapist. Here’s a transcript of the session.
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Marc My Words: When Training Gets into Trouble
In organizations facing difficult times, training is often the third thing that’s cut, right after travel and free coffee. It’s obvious to most of us that investment in quality training is a good bet. So why can’t we sell it? Here are three key “failures” to avoid.
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Marc My Words: Why I Hate ADDIE
“We cannot solve our problems with the same thinking we used when we created them.”—Albert Einstein
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Marc My Words: The Training to Competence Myth
There is an assumption that training provides enough learning and support to launch someone right to proficiency and competence the moment they leave the classroom. If the training is great and the learners learn, we are told, they ought to be able to perform competently from day one. This is hardly ever the case. Here’s why, and what to do about it.
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Marc My Words: Training Hubris
Training activity that doesn’t produce business value is primarily wasted. Here is the story of a training organization that believed it was creating value, but saw it in terms of its own desires, rather than servicing and supporting the key needs of the business, as defined by the business. Scary stuff. Don’t try this at home.