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Photo of Marc Rosenberg

Marc Rosenberg

President, Marc Rosenberg and Associates

Dr. Marc Rosenberg is a global expert and speaker in training, organizational learning, eLearning, knowledge management, and performance improvement. He has written two best-selling books, E-Learning, and Beyond E-Learning. His 100 monthly columns, “Marc My Words,” appeared in The eLearning Guild’s Learning Solutions magazine from 2010 through 2018 and are still available online. Marc is past president and honorary life member of the International Society for Performance Improvement, is an eLearning Guild “Guild Master,” has spoken at the White House, debated eLearning’s future at Oxford University, keynoted conferences around the world, authored over 200 columns, articles, white papers, and book chapters, and is frequently quoted in major trade publications. Learn more at www.marcrosenberg.com.

  • Marc My Words: A Holiday Song for December (with Slightly Sarcastic Commentary)
    Management & Strategy

    Marc My Words: A Holiday Song for December (with Slightly Sarcastic Commentary)

    If it’s December, you know you’re going to be hearing this song, and you know you won’t remember all the words. Here’s a memory aid to help you!

    By Marc Rosenberg •
    December 13, 2016
  • Marc My Words: Evaluating Vendor Proposals
    Management & Strategy

    Marc My Words: Evaluating Vendor Proposals

    When picking a product or vendor, there are lots of factors to consider. You did your homework. You surveyed the marketplace, selected a small group of vendors that might meet your needs, and sent them a solidly written RFP. Now that the proposals are in, how do you decide which one to pick?

    By Marc Rosenberg •
    November 15, 2016
  • Marc My Words: Writing a Good RFP
    Management & Strategy

    Marc My Words: Writing a Good RFP

    We’ve all heard the phrase caveat emptor (buyer beware), but too often we ignore it when selecting an eLearning vendor. One way to protect yourself is to write a solid request for proposal (RFP). An RFP is an invitation to the vendor to propose work according to criteria you set. Here’s how to write an RFP that protects you and your project outcome.

    By Marc Rosenberg •
    October 11, 2016
  • Marc My Words: Back to School: Tech-Savvy Students Challenge Our Notions of Learning Technology
    Emerging Technologies

    Marc My Words: Back to School: Tech-Savvy Students Challenge Our Notions of Learning Technology

    Thanks to their use of technology outside their educational environment to learn and to collaborate, communicate, and document their own lives, today’s students are different from students of a generation ago. Now the emphasis must be to open up education to personal technology and enable students to use it wisely and productively.

    By Marc Rosenberg •
    September 13, 2016
  • Marc My Words: From Content Creation to Content Curation: Do You Have a “Decrapulation” Strategy?
    Management & Strategy

    Marc My Words: From Content Creation to Content Curation: Do You Have a “Decrapulation” Strategy?

    We search for something on the web, or on our organization’s intranet, only to find tons of outdated, irrelevant content. It seems we find it too easy to publish content and too bothersome to update or “unpublish” it. How do you avoid creating a content curation mess? Marc offers four guidelines for content expiration.

    By Marc Rosenberg •
    August 9, 2016
  • Marc My Words: Seven Approaches to Curation
    Emerging Technologies

    Marc My Words: Seven Approaches to Curation

    Last month, Marc looked at the importance of content curation and the consequences of ignoring it. This month, he outlines seven approaches to actually getting curation done—from culling to crowdsourcing, to algorithms and analytics, to syndication (and more)—and the factors to consider in selecting or combining the methods.

    By Marc Rosenberg •
    July 12, 2016
  • Marc My Words: From Content Creation to Content Curation: The Importance of Curation
    Emerging Technologies

    Marc My Words: From Content Creation to Content Curation: The Importance of Curation

    Knowledge doubles every year, and the shelf life of that knowledge gets smaller all the time. The amount of “stuff” on the Internet is overwhelming, and we could wear ourselves out trying to keep up with the new, refresh ourselves on the old, and keep track of what’s no longer valuable. A good content-curation strategy is your best hope, and here is a checklist to help you develop one.

    By Marc Rosenberg •
    June 14, 2016
  • Marc My Words: Are They Ready to Learn? Nine Questions to Ponder
    Instructional Design

    Marc My Words: Are They Ready to Learn? Nine Questions to Ponder

    If learners have the skills and knowledge necessary to succeed in a course, doesn’t that mean they are ready to learn? No! They must actually be ready to learn. Here are the key things you should find out about and deal with before you answer that question.

    By Marc Rosenberg •
    May 10, 2016
  • Marc My Words: The xAPI Breakthrough
    Elearning Design

    Marc My Words: The xAPI Breakthrough

    The xAPI is a specification for building tracking mechanisms into applications and systems. A growing number of innovative products for adaptive and experiential learning support the xAPI. If you aren’t excited about the possibilities, this column explains why you should be.

    By Marc Rosenberg •
    April 12, 2016
  • Marc My Words: Revisiting Knowledge Management
    Learning Platforms

    Marc My Words: Revisiting Knowledge Management

    Knowledge management (KM) has had a rough go of it. Hot topic one year, dead the next, repeat. KM is important, so what can we do? This month’s column from Marc offers a start on gaining better understanding of what KM is, and what it can and can’t do. This time, we’ll think big but start smaller, learn as we go along, be ready to scale when needed. Here’s how!

    By Marc Rosenberg •
    March 9, 2016
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