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Photo of Marc Rosenberg

Marc Rosenberg

President, Marc Rosenberg and Associates

Dr. Marc Rosenberg is a global expert and speaker in training, organizational learning, eLearning, knowledge management, and performance improvement. He has written two best-selling books, E-Learning, and Beyond E-Learning. His 100 monthly columns, “Marc My Words,” appeared in The eLearning Guild’s Learning Solutions magazine from 2010 through 2018 and are still available online. Marc is past president and honorary life member of the International Society for Performance Improvement, is an eLearning Guild “Guild Master,” has spoken at the White House, debated eLearning’s future at Oxford University, keynoted conferences around the world, authored over 200 columns, articles, white papers, and book chapters, and is frequently quoted in major trade publications. Learn more at www.marcrosenberg.com.

  • Managing Organizational Knowledge
    Management & Strategy

    Managing Organizational Knowledge

    Managing organizational knowledge can make the difference between enterprise success and failure. This white paper explores the potential of knowledge management and what it means for organizational learning.

    By Marc Rosenberg, Steve Foreman •
    March 9, 2016
  • Marc My Words: Ten Steps to Building a Learning Culture
    Management & Strategy

    Marc My Words: Ten Steps to Building a Learning Culture

    We all like to think we work in a positive learning culture, but that’s not always the case. Here are 10 key steps to building a positive learning culture that will succeed!

    By Marc Rosenberg •
    February 9, 2016
  • Marc My Words: This Will Revolutionize Education!
    Management & Strategy

    Marc My Words: This Will Revolutionize Education!

    Have you heard someone utter those words? “This will revolutionize education, training, and/or learning and development!” How has that worked out for anyone? Technology may make learning more efficient, but that’s not the same thing as “more effective.” Here are Marc’s thoughts on revolution, evolution, and what makes the real difference.

    By Marc Rosenberg •
    January 12, 2016
  • Marc My Words: Out with the Old and in with the New
    Emerging Technologies

    Marc My Words: Out with the Old and in with the New

    It’s the time of year when the experts weigh in with their pronouncements about what’s “out” and what’s “in,” so here is Marc’s totally non-scientific take on the ins and the outs for our field in 2016. Enjoy! (And feel free to leave your own prognostications and reactions in the Comments.)

    By Marc Rosenberg •
    December 8, 2015
  • Marc My Words: The Three Laws of eLearning Failure
    Management & Strategy

    Marc My Words: The Three Laws of eLearning Failure

    Few things in life are certain. Even though we are sure that eLearning is certain to succeed, there are, unfortunately, lots of examples to the contrary. However, Marc says that you can count on three laws of eLearning failure. They are not beyond your control if you know what they are.

    By Marc Rosenberg •
    November 10, 2015
  • Marc My Words: Why I Hate LMSs
    Learning Platforms

    Marc My Words: Why I Hate LMSs

    Modern-day LMSs were born out of the new transactional capabilities of the Internet in the late 1990s. They are as much eCommerce as eLearning. LMSs can offer many products, process thousands of transactions, handle payments and delivery, and keep track of it all. This is a great value of LMSs. Without a good LMS, there would be chaos in the eLearning world. Why does Marc say he hates them?

    By Marc Rosenberg •
    October 13, 2015
  • Marc My Words: Back to School—Asking Schools About Learning Technology
    Management & Strategy

    Marc My Words: Back to School—Asking Schools About Learning Technology

    The new school year has started in many countries, and that means it is also time for parents to take an interest again in how the massive industry called public education is using learning technology. Here are a dozen questions to ask. Listen carefully to the answers you get, including the non-verbal responses, when you hold educators accountable.

    By Marc Rosenberg •
    September 8, 2015
  • Marc My Words: Don’t Call Them Learners!
    Instructional Design

    Marc My Words: Don’t Call Them Learners!

    What word do you use to describe or name the people who use the content you labor to create? How does a name affect the way you relate to the person(s) named? It probably does more than you think it does. Here are some thoughts about labels.

    By Marc Rosenberg •
    August 11, 2015
  • Marc My Words: LinkedIn and Lynda—Perfect Together?
    Design & Development Tools

    Marc My Words: LinkedIn and Lynda—Perfect Together?

    LinkedIn, the online social media giant that focuses primarily on professional career development, communities, and networks, has acquired Lynda.com, an online eLearning provider that focuses on skill building. Will this marriage work from a learning perspective? Here is an examination of that question, from the point of view of eLearning managers.

    By Marc Rosenberg •
    July 14, 2015
  • Marc My Words: The Allure and Danger of Compliance Training
    Management & Strategy

    Marc My Words: The Allure and Danger of Compliance Training

    Compliance training is popular, attractive, and often required by law. But is it enough? More importantly, are you doing compliance training in a way that is actually dangerous? Here is a discussion of the four shortcomings of many compliance training programs, and recommendations that will help you avoid those dangers.

    By Marc Rosenberg •
    June 9, 2015
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