Just One Question: Jeff Berk on Justifying Expensive Learning Initiatives

“What is the best strategy forjustifying an expensive learning initiative?” This is a concern that comes upfrequently for managers of learning, so we asked Jeffrey Berk for his advice onthe matter. Karen Hyder and Mike Sloat interviewed Jeff during the LearningSolutions Conference & Expo 2012 in Orlando, Florida.

Some learning initiatives, whethereLearning, classroom, or blended, raise huge red flags for decision-makersbecause of expense, visibility, or strategic nature. Examples include programsdealing with leadership, onboarding or new hire, and sales, among others. Jeffoutlines best practices that apply in these cases.

Jeffrey Berk is Chief Operating Officer at KnowledgeAdvisors. Jeff is a CPA, an adjunct professor of management at Loyola University, and the author of Championsof Change: The Manager’s Guide to Sustainable Process Improvement. He isalso co-author of Human Capital Analytics: Measuring and Improving Learning and Talent Impact.  Jeff delivered the session “Measuring Strategic, Visible, and Costly Learning Programs” at the Learning Solutions Conference & Expo 2012.

“Just One Question” is a series of videointerviews with thought leaders on the management and application of technologyto the field of learning and performance. We record these interviews atconferences and other events that The eLearning Guild sponsors during the year.If you have a question you would like us to ask an expert at a futureconference, ask it in the comments here, or send it to me, Bill Brandon – myemail address is in my bio.