Instructional Design
Applying learning theory and design strategies to meet specific performance goals through the creation of instructional materials and formal learning experiences.
-
How to Create Emotionally Engaging Learning Journeys
Are you wondering how to best immerse learners in a learning experience? What about making them feel surprised, shocked, or even a bit frustrated? While instructional designers often focus on behavioral and cognitive learning outcomes, little attention has been paid to the emotional responses of learners. Emotional marketing uses emotions to make target audiences notice, remember, share, and buy. Similarly, emotional experiences can foster engagement and spark deeper reflection, synthesis, and integration of learners. In this session you’ll learn how to design emotionally engaging learning experiences. We will examine research-based strategies in both marketing and learning, and discuss a five-step…
-
Tools of the Trade: Discovering the Benefits of Marketing Tools for L&D
Using the right tools can make or break learning and development efforts. Don’t limit yourself to the traditional ‘learning’ tools. There are thousands of marketing tools that can help create more engaging content much more efficiently than you ever thought possible. In this session, discover how marketing tools can improve your L&D programs. We’ll cover headlines and copywriting with techniques used by experienced marketers. Get an introduction to creating professional videos, interactive websites, and adaptive learning campaigns with popular tools like Canva, MailerLite, and Mindstamp. This could revolutionize your L&D toolbox!
-
What can L&D Learn from Marketing?
Learning and development professionals have increasingly looked to marketing for tools and inspiration when designing and deploying learning programs. In this session we’ll take a high-level look at marketing tools, approaches, goals, techniques, and strategies that L&D can leverage. Topics will include personas, content marketing, promoting learning initiatives, testing & tracking, microlearning, and using multiple modalities to fulfill the principle of seven touches. With the intersection of marketing and learning, especially in a world dominated by Google and YouTube for self-directed learning and the rise of tools like ChatGPT, there’s no better time to reevaluate the current landscape, invest in…
-
David Kelly’s Curated Content for 6/5/23
This edition of Curated Content includes links on the important role language plays in design, copyright questions emerging around generative AI, how you deepen learning experiences, and more.
-
Human-centred Terminology for More Human-centred eLearning Design Processes
We know that human-centered design processes create better digital learning experiences. So we changed the words we use to describe our development process.
-
How to Select an eLearning Authoring Tool for Your Project
Online instruction should provide learning experiences that at least match the best classroom and experiential instruction. Pick a tool that can do that.
-
How Virtual Can You Make Learning?
Which approach to training delivery, traditional classroom instruction or online virtual delivery, gives better results? That might be the wrong question.
-
Best of Learning Solutions DemoFest 2023
The Best of Learning Solutions DemoFest webinar highlights projects from DemoFest at Learning Solutions 2023 Conference & Expo, where attendees shared information about learning projects they have worked on. In this webinar, you will:
-
Book Review: Designing Virtual Learning for Application and Impact
If your goal is to have an ongoing, sustainable, successful virtual learning environment, this book will get you there.
-
Book Review: Data and Analytics for Learning Designers
Megan Torrance has written an excellent book to guide you through the basics of learning analytics, and on to a complete and fulfilling career.