Microsoft’s Corporate MOOC: Transforming Training to Increase Seller Engagement

When The New York Times proclaimed 2012 to be“The Year of the MOOC,” companies large and small became intrigued with thepotential of this learning approach and began experimenting with massive openonline courses. As theearly pioneers soon discovered, MOOCs are going through a maturingprocess just as like other new tool or technology, but there is no questionthat MOOCs are here to stay.

This complimentary white paper, by Sharon Vipond and Janet Clarey,describes how Microsoft designed and launched itsfirst, highly successful MOOC at a critical juncture in the company’s history.The MOOC needed to provide essential and transformative training for theworldwide salesforce and enable sales personnel to engage with customers andsell using Microsoft’s new cloud-based and mobile-focused strategy.

In this case study, you will examine lessons learned and best practicesrealized from the design and implementation of Microsoft’s first MOOC, and howMicrosoft L&D leaders plan to move forward and capitalize on the experienceand insights gained from their first worldwide MOOC deployment.