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Oliver Kern
Head of SkillCamp, Bayer CropScience
Oliver Kern is the head of SkillCamp, the global Marketing and Sales Academy program at Bayer CropScience. He has been with Bayer for 17 years in various roles, mainly in marketing and communications, where his focus areas were web strategy, innovation management, financial instruments, and academy programs. Before Bayer he worked as a freelance media consultant. Oliver holds a degree in photographic engineering and an executive MBA from Kellogg and WHU and is a certified FourSight consultant.
Latest from Oliver Kern
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Blended Learning at SkillCamp
Bayer’s Crop Science Division instructional designers analyzed employee success factors as they built a blended learning business solution. Here is the result.
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A Maturity Model Approach to Measuring Corporate Learning
SkillCamp, a global learning framework for marketing and sales at Bayer’s Crop Science Division, has established a stable approach for learning metrics.
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SkillCamp: Linking Learning to Business Outcomes Through Performance Support
This article describes the creation of SkillCamp, a marketing and sales learning framework and academy in the agricultural industry that covers different content delivery methods, from classroom training to online performance support. It also discusses key principles of performance support and success factors for establishing such a framework.