Matthew Pierce
Learning & Video Ambassador, TechSmith
Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.
Latest from Matthew Pierce
-
Focus on Video: From Aspect Ratio to Zoom-In
From optimizing aspect ratios and incorporating dynamicb-roll footage to mastering captions and developing comprehensive shot lists,you’ll gain a comprehensive understanding of the building blocks of captivatingvideo. Packed with ready-to-use templates, guides, and resources, this sessionequips you with the knowledge and tools to elevate your learners’ experiencethrough the power of video. Don’t miss this opportunity to level up your video skillsand unlock new possibilities for your L&D projects. Join us as we explorethe world of video, from the technical details to the creative possibilitiesthat will transform your learning content.
-
Video Foundations: Connecting Principles and Practice for Learning
Video has become ever-present in our lives—from TikTok to learning on YouTube and beyond. It has also earned a solid footing in the world of learning and development, and is a foundational media type for any learning program. During the session we will be looking at core principles for helping to make videos that are effective for learning, including some key ideas that are impactful to learning. But theory and principles alone are not enough. To harness the potential of video, we need practical approaches that resonate with your audience. Join us as we navigate the intricacies of crafting compelling,…
-
Creating Better Videos Using Viewer Preferences & Habits
Video can be a key tactic for training employees and customers, so it’s important that videos are engaging and helpful. This session focuses on viewers’ preferences for video and will look at multi-year research to provide insights into viewers’ preferences and behaviors for instructional and informational videos. But don’t worry, this isn’t just a data dump! In addition to covering the data, many practical tips will be provided to help you create better, more effective videos. In this session you will discover why viewers typically stop watching videos, and techniques to encourage them to keep watching. Through an analysis of…
-
Make Videos That Work: Best Practice Round-Up
There is a lot of advice about video out on the internet. A lot of it’s really good, some of it is garbage, and a lot is in-between. Some of it doesn’t apply because it’s specific to a genre of video that will be hosted on YouTube. Because information is all over the place and not always focused on creating good instruction/learning content, it can sometimes get individuals focused on the wrong concepts or ideas. Put the search term ‘Instructional Video’ into Google, and you’ll get over 110,000,000 pages worth of information. That’s a lot of potential information to sort…