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Donna Wells
CEO, Mindflash
Donna Wells is the CEO of Mindflash Technologies, the US market innovator in the online employee training industry. Prior to Mindflash, Donna was CMO of Mint.com, creator of the leading web and mobile personal financial management service. Prior to that, she was SVP of US marketing for Expedia, VP and acting CMO for Intuit, and held senior brand and product marketing roles at Charles Schwab and American Express.
Latest from Donna Wells
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Creating “Customer Stickiness” Through Training: Don’t Hold Out on Customer Training
We spend millions of dollars and countless hours in training our staff on how to deal with customers and partners. But what about training our customers directly? Research and countless company journeys, such as that of software leader Bluebeam, show that customer training is key to unlocking bottom-line business results that can range from increased profits to decreased customer attrition.
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Revealing a Critical Sharing-economy Paradox: Onboarding
The “sharing economy” is one of the latest disruptive developments that executives and senior leaders, as well as learning and talent development managers, must be aware of and take into account in their strategies and planning. Onboarding is a particularly critical activity that companies frequently overlook as they execute their strategy. Here are some thoughts on the challenge.