Conrad Gottfredson
Chief Learning Strategist, APPLY Synergies
Conrad Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world’s largest organizations, helping them attain higher levels of learning agility. Conrad’s experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.
Latest from
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Embrace the Benefits of Safe Failure
Including ongoing performance support as part of the solution strategy underlying the design of formal learning is good insurance against later failure. The failure may go undetected until it produces a disaster! The design process ought to include identifying and supporting tasks to allow learning through safe failure. Here’s how you can do that.
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“What We Got Here Is … an EPSS”
In presenting and discussing the idea of performance support to decision-makers, it is important to clearly communicate what performance support is, the different types of vehicles for delivering it, and the capability and capacity of each of those vehicles to deliver business value. This article will help you get started in your own understanding of these matters.
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Evaluation and the Gift of Performance Support
How can your organization improve quality, increase efficiency, consistently achieve goals, and find out the strategic value of those accomplishments? Effective evaluation is the key. Here are some important ideas on an approach that makes evaluation more feasible and enables it to produce quality, efficiency, results, and value!
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Pave the Way for mLearning with mSupport
Workers today are on the move, and mobile untethers them. We are fascinated by mLearning, but mLearning barely taps the ability of mobile technology to deliver business benefit. Adding mSupport to your strategy delivers immediate and measurable business impact, paves the way for a more sustainable mobile learning strategy, and offers three critical outcomes to organizations.
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Performance Support Should Be “Amazon.com” Smart
A good performance-support solution gives the help or information someone requires at the moment of need. A great performance support solution gives someone help or information in a way that causes that person to feel the response was “engineered ‘Just for Me.’” If you want to learn how to make great performance support, this Spotlight will get you started!
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From Scattered Information to Transformational Performance Support: Where Are You?
Targeted performance support enables effective performance in the workplace. It helps people do what the organization needs them to do to continuously accomplish strategic objectives. Here’s a look at a system that provides this kind of support and significant benefits. The results can be transformational!
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Show Me the ROI!
How are you validating the transfer of learning from training events to the workplace? The majority of organizations still rely on measuring learner reactions and learning mastery, not the results. There is an answer: integrated performance support. In this article, read about two basic steps that put your organization on the path out of the mire of murky measurement!
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Make Effective Performance Your Reality
Most organizations today face a competitive landscape that is constantly shifting out from under them. Within organizations, the groups that are responsible for learning and on-the-job support need to embrace a common mindset that will deliver effective performance at every changing moment. Only then does learning at the speed of change become possible.
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Performance Support Infrastructure: Get the Water to the End of the Row
Performance support needs a performance support architecture that facilitates the transfer and sustainment of training, so that the performance support resources are delivered to every performer at the right moment, but just what is required to enable effective performance at every changing moment. Read about the way to provide what is too often the “missing link” in performance support.
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Ten Seconds: Performance Support in Two Clicks
Effective Performance Support requires a well-thought-out approach to filtering information and a strategy that supports rapid access. Here are the keys and best practices for both!