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Rapt Media and Kaltura Team Up to Boost Employee and Customer Engagement
Rapt Media, a leader in groundbreaking interactive video technology,is integrating with Kaltura, the leadingvideo technology provider, to bring enterprise companies and educationalinstitutions better learning and engagement through interactive, personalizedvideo experiences. The solution will be available to all Kaltura customersbeginning this month.
As a global leader in the online video space, Kalturacontinuously strives to provide technology that enables engagement, which isvital to the success of any institution. To that end, Kaltura has partneredwith Rapt Media in working to repair the disconnect that exists betweenemployees and management in today’s digital workplace.
Companies are responsible for delivering a wide range ofincreasingly complex information across diverse audiences amid a backdrop ofcompeting media, messages, and materials. Fragmented learning, constant distraction,and audience expectations continuously challenge the rules of engagement andmake it difficult to break through.
These challenges are especially prevalent—and costly—amongUS employees. Rapt Media’s latest market survey revealed that most workers feel detached, disengaged, anddisenchanted—a problem that is costing businesses upward of $500 billionannually. Underappreciated by their leaders, employees are disregardinginternal communications and forgetting their trainings, so companies’ work andinvestment are often going to waste.
“What businesses are doing to reach and engage employeessimply isn’t working,” said Erika Trautman, CEO and founder of Rapt Media. “Formore than 10 years, Gallup and other researchers have reported dismal employeeengagement figures. We know video is a powerful tool, but video alone is nolonger enough to move the needle. Companies must rethink their video strategy.With interactive video, companies can truly connect with their audiences,driving behaviors to meet their goals.”
According to Kaltura’s third annual State of Enterprise Video reportthat surveyed nearly 500 enterprise professionals, 96 percent stated that videoimproves both learning and communication.
“Many employees are not sufficiently driven to deliver oncompany goals because they feel ‘invisible’ to the company’s management, who isperceived to have no vested interest in employees’ personal success,” said Ron Yekutiel,chairman, CEO, and co-founder of Kaltura. “Using interactive video, employeesnot only feel more connected with their employers, thus improving morale, butthey also grasp the company mission on a more personal and powerful level,leading to better understanding and performance on the job.”
Together, Kaltura and Rapt Media power a video experiencethat resets the business approach to engagement—both internally and externally.HR and communications leaders will be equipped to enhance the company-employeeconnection, and marketing departments will be better situated to hold theattention of current and potential customers. On top of these benefits, RaptMedia technology makes it possible to track the viewership data and analyticsthat can prove ROI. Ultimately, the Rapt Media integration for the Kalturavideo platform translates to accelerated and deeper knowledge absorption,increased productivity, less waste, and higher revenues.
Prominent companies are realizing the potential ofinteractive, personalized video solutions like the one that Rapt Media andKaltura are providing. Global professional services leader PwC recentlyincorporated an interactive video initiative into a digital transformationlearning program. Matthew Murray, digital learning leader at PwC, praised theinitiative as a “highly effective hybrid digital learning solution that engagesviewers and plays at the intersection of marketing, communications, andtraining.”
The integration will enable Kaltura customers to access RaptMedia’s interactive video composer, player, and publisher functionalitieswithin the Kaltura MediaSpace Video Portal.
Kaltura’s MediaSpace Video Portal offers professionalsseveral benefits, including:
- Deeperengagement
- Behavioralinsights
- Enhancedlearning
- Longerviewing times
- Knowledgeretention
“Today’s employees require an emotional connection and asense of purpose to connect with their company brand, leadership, and clients,”said Jeff Rubenstein, vice president of global product strategy and businessdevelopment at Kaltura. “Meeting this requires employing new engagementstrategies like interactive video experiences to drive deeper employee-brandconnection. Partnering with Rapt Media will allow our customers to transformthe way they communicate with employees by tapping into the creativestorytelling capabilities of interactive video.”
To learn more about the RaptMedia/Kaltura partnership, you can join company representatives at Learning Solutions 2017 Conference & Expo this week, March 22 – 24 in Orlando,Florida. Experts from Kaltura and Rapt Media will be on hand at Booth 317 and will also lead the session“Interactive Video: Building an Emotional Connection to Drive Behavior,” about the bestway to use and develop interactive video content. Set up a meeting here.
About Kaltura
Kaltura’smission is to power any video experience. A recognized leader in the EVP (enterprisevideo platform), OTT TV (over-the-top TV), OVP (online video platform), andEdVP (education video platform) markets, Kaltura has emerged as the fastest-growingvideo platform and the one with the widest use case and appeal. Kaltura isdeployed globally in thousands of enterprises, media companies, serviceproviders, and educational institutions, and engages hundreds of millions ofviewers at work, at home, and at school. The company is committed to its corevalues of openness, flexibility, and collaboration, and is the initiator andbacker of the world’s leading open-source video-management project, which ishome to more than 100,000 community members. For more information, visit Kaltura.com.
