Creating Digital Awareness with Interactive Video: PwC Digital Learning

This case study, Creating Digital Awareness with Interactive Video: PwC Digital Learning, by Sharon Vipond, describes how a cross-functional digital learning team at PwC, a global professional services network, used interactive video to support a learning and marketing program fordigital transformation.

You will learn:

• Why investment in people, continuous learning, and worker recruitment are business challenges
• Why it is important for professional services firms to demonstrate digital presence
• How the PwC digital learning team leveraged the firm’s experience with linear learning video
• About the key differences between traditional (linear) video and interactive video
• About the essential elements of a successful interactive learning video
• How to apply the lessons learned from this case study

This is the fourth of the Guild’s recent casestudies on interactive video. Check out the other case studies here.