From B2C Engagement to B2B Outcomes

In the early days of a great learning program, magic often comes from one-to-one moments. There is real connection, relevance, and a clear link between learning and personal growth or career advancement. Engagement matters because it helps learners stay with the experience long enough to reach those outcomes. But as programs grow from serving individual learners to supporting learners within organizations, it becomes harder to hold onto what made them work in the first place.

In this session, we will explore how learning organizations move from B2C learning models to B2B environments without losing effectiveness by grounding their approach in outcome-based learning. You will see how technology can do more than automate tasks. When used thoughtfully, it can help teams clarify goals, measure what truly matters, and deliver learning that supports real performance while still preserving human connection and trust.

Zach Pendleton
Chief Architect
Instructure

Sponsored by