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In an earlier article, I showcased a microlearning product and highlighted how the microlearning design principles were at play, but what I did not discuss was a key bridging element between setting goals and actually designing a product. Because we are dealing in performance-based microlearning, each campaign and product will have its own purpose and potential (P&P). The P&P are not derived from the organization’s definition but by the goals of the campaign itself. Doing this step of defining campaign goals and extracting the P&P serves two purposes: It helps to keep alignment as you move to determining the microlearning…