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Monica Kraft
Director, Product Marketing, Xyleme
Monica Kraft, a director of product marketing at Xyleme, has extensive experience in operations, product management, and marketing for cloud-based solution providers in the online retail and learning industries. She started her career in corporate training at Xerox and quickly moved to software product development. Monica was on the forefront of the shift to hosted solutions and held a variety of positions, from website production for customer implementations to product manager for UniteU, ElementK, and Skillsoft. At Xyleme, she is responsible for educating the market on learning content management and building the Xyleme brand. She holds a bachelor’s degree in fine arts, in addition to an MS in software development and management from Rochester Institute of Technology.
Latest from Monica Kraft
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Tip: Content Strategy for Continuous Learning
Content as a strategy is a winning approach for many organizations as they shift to performance-driven learning. The benefits include bite-sized learning content available to multiple audiences in many formats, better alignment to the business, higher productivity, faster time-to-market, and highly effective content. Here’s a high-level overview of what content strategy is all about.