Your cart is currently empty!
Mark Magnacca
President and Co-Founder, Allego
Mark Magnacca is co-founder and president of Allego, and author of So What? How to Communicate What Really Matters to Your Audience (Pearson Education).
Latest from Mark Magnacca
-
How Real Sales Learning Happens: In the Flow of Work
Firms spend about 20% more per capita on sales training than all other functions. Sales skill development is expensive, but it costs more if you don’t do it.
-
Is Video Learning the Magic Bullet for Sales Training AND Sales Enablement?
Sales organizations are using more just-in-time video learning to drive sales productivity. Over time, video will enhance onboarding of new sales professionals and their foundational training, and also support sales enablement, simplifying the collection, curation, and sharing of valuable content from the field.