Conrad Gottfredson
Chief Learning Strategist, APPLY Synergies
Conrad Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world’s largest organizations, helping them attain higher levels of learning agility. Conrad’s experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.
Latest from
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Are You Meeting All Five Moments of Learning Need?
In this second article in the Performance Support series, the authors ask, “Isn’t it our core mission to develop learning solutions that ensure people can perform effectively when they are called upon to act?” The authors begin to explore what it means to broaden the scope of our work to include the Five Moments of Learning Need.
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“We’re Lost, But We’re Making Good Time”: Performance Support to the Rescue
We have become great at creating event-based learning solutions delivered through instructors, eLearning, and mobile devices. At the same time, we fail to provide the support infrastructure learners need to attain and maintain successful on-the-job performance. Here is the key: provide what the learner must have at every phase of the journey to competency.
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The Other Side of Learning: “Performance is Everything”
The critical moment in learning happens when the learner is at the moment of actual performance: when it comes time to apply skills and knowledge on the job. We haven’t done a very good job in the past of actually supporting this moment, but technology now makes it possible to do much more. Here’s how to produce dynamic learners who can learn and apply “on the spot.”
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In Search of Learning Agility
This publication deviates from the typical eLearning Guild eBook. We’re publishing it here because we believe that it contains a powerful and insightful view of the role educational technology plays in organizations. The central premise is that enduring competitive advantage must be built on organizational learning agility. This is a “must read” for managers and executives who are interested in aligning learning and training efforts and investments with larger business objectives.






