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Ara has led CERTPOINT from a start-up in 1996 to a global player delivering product and brand knowledge to some of the world’s most powerful brands. His leadership has put CERTPOINT on the map by earning the trust of great companies such as L’Oreal, Honda, Toyota, The Hartford and Black & Decker.Ara works closely with senior executives from these organizations to develop proven and unique methodologies for leveraging Product and Brand Knowledge to accelerate sales.His expertise in managing business-critical knowledge for competitive advantage is recognized by market leaders.
Latest from Ara Ohanian
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How Learning & Development Must Change: Three Challenges
The world of work is changing, driven by speed and technology, and the Learning & Development department must change with it. Here are some thoughts about the challenges we face.
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Mobile Learning at the Tipping Point
Mobile learning is a valuable addition to organizational learning strategy. Implemented correctly, it provides an excellent means to deliver knowledge rapidly across an enterprise, to ensure that people understand new corporate initiatives, or that new product knowledge is quickly available to those who need it.