This case study, Supporting Multiyear Business Transformation, Rent-A-Center’sInnovative Approach to Mobile Learning and Performance Coaching, by Sharon Vipond, examines howRent-A-Center (RAC) designed and executed a series of innovative mobile learning(mLearning) solutions for more than 18,000 employees in over 2,800 retailrental centers in the United States, Canada, and Puerto Rico.
These mLearning initiatives were key to the successof RAC’s multiyear business transformation, which consisted of a new labormodel for US stores; a customer-focused, value-based pricing strategy; a newsourcing and distribution model; and new technology in stores.
