Katie Stroud

Master Story Crafter, Incremental Success

Katie Stroud is a master story crafter at Incremental Success. Her roles in instructional design, technical writing, and consulting led her to develop a story-based approach to address the unspoken culture that lingers in every corporate initiative. The process is based on scientific studies that explain why people do what they do. It helps to find what inspires them to change behaviors in support of corporate goals.