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Art Kohn
Professor, ASPIRE Consulting Group
Dr. Art Kohn earned his PhD in cognitive science at Duke University and is a consultant with Google, helping the organization develop new programs which train more than 1.2 billion people. Dr. Kohn’s professional research explores how to present information in order to maximize learning and memory. He was awarded the National Professor of the Year award from the American Psychological Association and he won a Fulbright Fellowship in cognitive psychology and a second Fulbright Fellowship in distance education. He consults with organizations around the world, helping them modernize and optimize their training programs.
Latest from
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Brain Science: The Visual System and Learning
Neuroscience has learned a lot about the way that the brain processes visual information. This article provides insights into the two distinct visual systems that operate concurrently and independently. Understanding these systems and how they work will provide instructional designers with important information bearing on ways to increase comprehension, retention, and transfer.
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Brain Science: Writing So the Brain Understands
Much of what we communicate in eLearning and other kinds of teaching relies on the written word. Many instructional designers worry that learners may be poor readers and so try to “write down to their level.” Is this the right approach? Is reading ability even a problem? Or is the problem our approach to writing? Here are some guidelines that may surprise you.
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Brain Science: Focus–Can You Pay Attention?
Researchers have reported that the average attention span of American adults has dropped, possibly to even as little as five minutes. Is this due, as other researchers suggest, to changes in the human brain, brought about by modern technologies such as television and the Internet? Maybe, maybe not. Art opens a discussion of what we know about helping people pay attention.
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Brain Science: Enable Your Brain to Remember Almost Everything
In his recent columns, Art has explained the nature of memory and ways to change the shape of the “forgetting curve.” In this column, he adds another important technique for overcoming forgetting: boostering.
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Brain Science: Overcoming the Forgetting Curve
It is a painful fact that employees quickly forget most of what they learn in training. The forgetting curve quickly erodes the benefit of the instruction—that is, unless you know the secret of the “booster”! Here is a simple way, proven through research, to improve memory and behavior change following instruction.
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Brain Science: The Forgetting Curve–the Dirty Secret of Corporate Training
We try to design training, including eLearning, so that people will remember what they learn and apply it to the workplace. But people forget half the information that instruction presents within an hour, and 90 percent of it within a week. Can a designer do anything about this? Read what neuroscience knows about why we forget—the foundation for understanding how to deal with it.
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Brain Science: The Neuroscience of Teaching and Learning
The human brain is enormously powerful. It contains and controls our memories, our passions, our thinking, and our learning. Successful eLearning applications must work in a way that is compatible with the way the brain learns. Today we introduce a new column that will explore what neuroscience is finding out about the way the 100 billion nerve cells in the brain function!








