Rapt Media, a leader in groundbreaking interactive video technology,is integrating with Kaltura, the leading video technology provider, tobring enterprise companies a new generation of video that drives deeperengagement through personalization and interaction.
Enterprises today are responsible fordelivering increasingly complex information across diverse audiences, andinformation learning and retention is critical to their efforts. Fragmentedcontent consumption, constant distraction, and continually expanding consumercontrol have changed the rules of engagement and made it difficult to break throughin a noisy, cluttered ecosystem. Companies are left searching for new tools andtechnologies that transform their communication and learning strategies whileproviding the data and analytics that can prove ROI.
Rapt Media’s technology leaves one-size-fits-allvideo behind to advance the way employees engage, learn, and take action. Itsnew integration with Kaltura will power a video experience that rethinks howbusinesses approach engagement. This allows for accelerated learning cycles,sales velocity, and increased productivity and revenue.
“What businesses are doing to reach andengage employees simply isn’t working,” said Erika Trautman, CEO and founder ofRapt Media. “For more than 10 years, Gallup and other researchers have reporteddismal employee engagement figures. We know video is a powerful tool, but videoalone is no longer enough to move the needle. Companies must rethink theirvideo strategy. With interactive video, companies can truly connect with theiraudiences, driving behaviors to meet their goals.”
Together, Kaltura and Rapt Media willprovide HR and communications leaders with the ability to enhancecompany-employee connection. Rapt Media’s latest market surveyrevealed that workforces feel detached, disengaged, and disenchanted—a problemthat is costing businesses upward of $500 billion annually. Underappreciatedand disconnected from their leaders, employees are disregarding internalcommunications and forgetting their trainings, so companies’ work andinvestment are wasted.
“Today’s employees require an emotionalconnection and a sense of purpose to connect with their company brand,leadership, and clients. Meeting this requires employing new engagementstrategies like interactive video experiences to drive deeper employee-brandconnection,” said Zohar Babin, vice president of VPaaS, ecosystem, and communityat Kaltura. “Partnering with Rapt Media will allow our customers to transformthe way they communicate with employees by tapping into the creativestorytelling capabilities of interactive video.”
The integration willenable Kaltura customers to access Rapt Media’s interactive video composer,player, and publisher functionalities within the Kaltura MediaSpace Video Portal. The integration is forecasted to be available toall Kaltura enterprise customers beginning in January 2017.
About Rapt Media
Rapt Media offers a compelling alternative toengage employees and consumers, inspiring them to act. Its cloud-basedinteractive video platform drives deeper engagement, resulting in enhancedlearning and rapid behavior change.
Rapt Media will be exhibiting next week at DevLearn 2016 Conference & Expo, November 16 – 18 at the MGM Grand in Las Vegas,Nevada. DevLearn attendees can find Rapt Media at Booth 347.
