TechSmith Releases New Version of Camtasia: A Powerful Platform for Making Remarkable Videos

TechSmith Corp., an industry leader foremerging digital technology, is introducing the latest version of Camtasia, itspowerful video creation platform that is intuitive and easy to use. The latestversion, Camtasia 9 for Windows and Camtasia 3 for Mac, offers simplifiedworkflow enhancements and eliminates the need to use more advanced programsamong a variety of editing programs available today. Further, Camtasia’s newfeatures enable a more streamlined process of content creation and the abilityto produce an engaging viewer experience.

Specifically, Camtasia’s new featuresinclude:

• Behaviors, which allow you to applystunning animations to your text, images, or icons
• New assets such as animated backgrounds, icons, and music tracks thatgrab attention
• Motion graphics, including lower thirdsand intro slides to help your content look great
• 64-bit platform, allowing Camtasia toleverage your computer’s processor for faster rendering and improved stability,even on your most complex projects
• Cross-platform collaboration through acommon project file that lets you work on a video project on both Mac andWindows
• Updated, modern look and feel

“Business leaders understand that video isquickly becoming a crucial tool in communication, both internally and externally;however, many still think outsourcing video creation is the only way to get thecontent you need,” said Wendy Hamilton, CEO of TechSmith. “With Camtasia, it’sso simple to create remarkable content, anyone in your organization can use itwithout having to be a video professional.”

Camtasia proves to be a beneficial tool forprofessionals in various industries. For instance, corporate trainers are facedwith the challenge of doing more with less—specifically, creating informativecontent without taking up precious time. Further, they have the important taskof ensuring that employees are well informed about company processes,strategies, and tools. Often perceived as boring, training instructions can beeasily ignored or discarded altogether. With customizable animations, templates,and audio tracks, Camtasia gives trainers the ability to create videos thatsuccessfully inform and engage employees.

Similarly, higher education professionalsare able to increase their online, blended, or flipped teaching offerings byusing a platform like Camtasia to create instructional videos that supplementexisting in-class lecture content. With features such as quizzing, commenting,and captioning now available on both Windows and Mac platforms, Camtasia makesit even easier for instructors to create and share substantive content withstudents. And with 86 percent of colleges and universities having a presence on YouTube, Camtasiais the perfect tool to stay competitive and relevant in their online footprint.

With video becoming a must-have inorganizations, the use cases of Camtasia are endless. From corporate training,technical communication, and employee onboarding to sales enablement, marketing,and general communication, Camtasia makes it easy and affordable for everyoneto do more with less.

Available today, the latest version ofCamtasia costs $199 for Windows or Mac and can be downloaded here.Existing Camtasia customers can also upgrade to the latest version for $99.50by visiting TechSmith’s online store. 

About TechSmith

Founded in 1987, TechSmith Corporationprovides practical business and academic software products that candramatically change how people communicate and collaborate. Its mission is toempower people to create remarkable videos and images that help share knowledgeand information. TechSmith enables users to work more effectively, whereverthey may be, and ensures that the process of creating, sharing, andcollaborating around content is simple and intuitive so that others can learnfrom their knowledge. Learn more at TechSmith.com and follow @TechSmithon Twitter for the latest news.

TechSmith is exhibiting next week at DevLearn 2016 Conference & Expo, November 16 – 18 at the MGM Grand in Las Vegas,Nevada. DevLearn attendees can find TechSmith at Booth 441.