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Immersed in Learning: The Neuroscience of Scenario-Based Training
September 25, 2025 @ 1:00 pm – 2:00 pm EDT
How do you create training that sticks? Most corporate learning is repetitive, unengaging, and doesn’t grab the attention of the learner. This leads to underperforming teams, and widespread problems across an entire organization.
In this session, Dr. Paul Zak — renowned neuroscientist, TED speaker, and author of Immersion — joins Phill Miller, CEO of ETU, to explore how immersion drives effective learning. Drawing from over 50,000 brain measurements and groundbreaking neurological research, Dr. Zak reveals how to build L&D programs, training experiences, and skill-building activities that engage the brain and deliver results.
You’ll learn:
- How to measure neurologic Immersion in learners.
- Three dimensions that determine how effectively information is transmitted to learners.
- How to measure and establish psychological safety with learners.
- The 20-20-20 rule to sustain Immersion with learners.
- What type of information should be presented to learners during immersion peaks.
Plus, the ETU team will demonstrate how simulations create valuable experiences, offering measurable skills data and engaging experiences that scale across your workforce. Attendees will get to try Paul Zak’s SIX app to measure their own Immersion live during the session.


Phill Miller
Chief Executive Officer,
ETU

Dr. Paul Zak
Founder,
Immersion Neuroscience & Six
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