Caleb Hanson is a vice president of product at Rapt Media, a role he has held since September 2013. Caleb’s background is in design, UX, and front-end development. He started his career on the digital production side of marketing, where he led the creation of award-winning integrated digital campaigns, and then transitioned into UI/UX and product. His real passion is in startups (both software and consumer packaged goods) where he gets to create cool new products and set them free in the market. Caleb also previously worked as a freelance graphic and web designer after graduating with a degree in visual communication from the University of Massachusetts.