The goal of most learning programs is to create an experience that engages the participant in a way that enables learning. Mobile, video, and games are just three of the tools we use to support these types of experiences. However, understanding our tools is only half of the equation; in order to use them effectively, we also need to understand what it is that causes people to engage with content in today’s digital world. In this keynote, web psychologist Nathalie Nahai will explore why and how we use online content in the way we do, every hour of every day. She will cut through the common misconceptions about Internet use, calling upon online behavior research that examines real rather than theoretical information. Ms. Nahai’s keynote will help you discover the scientific rigor that can be applied to your design and decision-making processes to achieve better engagement.
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