Nathalie Nahai is a web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson). The foremost expert in web psychology, Ms. Nahai helps businesses apply scientific rigor to their website design, content marketing, and products. She has worked with Fortune 500 companies, design agencies, and SMEs, including Google, eBay, Unilever, and Harvard Business Review, to name a few. Ms. Nahai lectures internationally on the digital application of behavioral sciences, hosts Guardian podcasts, and contributes to national publications, TV, and radio on the subject of online behavior. She is the founder of Humanise The Web, a conference that explores both how the Internet influences our behaviors and how businesses can harness persuasive technologies for good. Ms. Nahai also sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.