“What is the best strategy for justifying an expensive learning initiative?” This is a concern that comes up frequently for managers of learning, so we asked Jeffrey Berk for his advice on the matter. Karen Hyder and Mike Sloat interviewed Jeff during the Learning Solutions Conference & Expo 2012 in Orlando, Florida.

Some learning initiatives, whether eLearning, classroom, or blended, raise huge red flags for decision-makers because of expense, visibility, or strategic nature. Examples include programs dealing with leadership, onboarding or new hire, and sales, among others. Jeff outlines best practices that apply in these cases.



Jeffrey Berk is Chief Operating Officer at KnowledgeAdvisors. Jeff is a CPA, an adjunct professor of management at Loyola University, and the author of Champions of Change: The Manager’s Guide to Sustainable Process Improvement. He is also co-author of Human Capital Analytics: Measuring and Improving Learning and Talent Impact.  Jeff delivered the session “Measuring Strategic, Visible, and Costly Learning Programs” at the Learning Solutions Conference & Expo 2012.

“Just One Question” is a series of video interviews with thought leaders on the management and application of technology to the field of learning and performance. We record these interviews at conferences and other events that The eLearning Guild sponsors during the year. If you have a question you would like us to ask an expert at a future conference, ask it in the comments here, or send it to me, Bill Brandon – my email address is in my bio.