About Guild Articles
Find practical, solution-oriented information—on design, development, management, technology, and executive matters—that you can use to make well-informed business decisions to ensure your organization’s success with learning.
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Beyond the FAQ: How Customer Education Creates Lasting Value
Mark Oehlert, Director of Customer Education at Qualtrics, has worked across internal L&D, government training, and customer-facing education. In this interview, he discusses what changes, and what remains the same, when your learners are customers, why customer education metrics can provide a sharper view of impact, and how organizations can move beyond quick answers to create learning experiences that drive deeper engagement and value. He also previews his DevLearn 2026 session on what internal L&D teams can learn from customer education, and vice versa. Q: How did you get your start in learning and development? A: Yeah, you know, pretty…
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Designing a 10-Minute First-Witness Safety Drill for Busy Teams
A 10-minute first-witness drill is short enough to repeat, concrete enough to remember, and humble enough to stay within the boundaries of formal training and emergency policy. The result is not a heroic promise. It is a calmer first minute.
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The Truth Is ‘Out There’: A Conversation with Paul Liberatore on What Sales Enablement Can Teach L&D
Once you distinguish ‘knowing’ from ‘performing,’ a lot changes.
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Using Targeted Universalism to Find Hidden Barriers in eLearning
One goal can have more than one path. Sometimes better learning design begins by noticing who the path was built for.
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Social Learning in a Skills-Based Economy
The future of L&D may depend less on producing more content and more on designing learning systems that combine content, practice, feedback, social support, and trust.
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Beyond Bullet Points: How Tristia Hennessey Uses Storytelling and Scenarios to Make Learning Stick
Tristia Hennessey’s path into learning and development began with risk management training for banks, continued through onboarding and administrative work, and eventually led her to enterprise L&D strategy and program delivery. Today, as Senior Instructional Technology Strategist at Evolve Solutions Group, she helps organizations address challenges that extend far beyond a single course or training objective. From software implementation and AI readiness to the everyday friction that can prevent people from doing their jobs effectively. Tristia understands the power of storytelling, gamification, and realistic scenarios to create learning experiences that are more engaging, memorable, and meaningful and will be sharing…
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Keep Your Finger on the Pulse: Brandy Ford on Learning Analytics, Technology, and Change
Learning leaders are navigating rapid changes in business needs, technology, and workforce skills. And keeping pace requires staying closely connected to the organization. With more than 20 years of experience in learning and development, Brandy Ford has seen that evolution firsthand. As Head of Learning Analytics and Technology at FM, she oversees learning strategy, analytics, and the technology that supports the organization’s global learning culture. In this interview, Ford discusses the importance of measuring learning’s impact, maintaining strong relationships with stakeholders, and building a future-ready learning ecosystem. She also offers a preview of the practical conversations and solutions she hopes…
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A Practical Framework for AI-Generated Assessments in Education & Corporate Training
The first and most critical step in developing effective AI-driven assessments is conducting a comprehensive needs analysis and setting clear, specific goals.
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What Workplace Friction Teaches Us About Leadership
The goal isn’t less workplace friction but a better understanding of what the friction is telling us…. Ask where the friction is coming from, what it might be revealing, and whether the solution belongs with the individual, the relationship or the system.
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DemoFest Returns to DevLearn 2026 with New Community-Led Learning Solutions
NEW YORK, [September 24, 2026] – The Learning Guild has announced its lineup of DemoFest eLearning solutions at the DevLearn Conference & Expo on Nov. 5. Now in its 22nd year, DemoFest is a learning technologies showcase focused on practical technology solutions to today’s learning challenges. Sponsored by Articulate, DemoFest forms a popular part of the program at DevLearn Conference & Expo, taking place Nov. 4 – 6 at the MGM Grand Las Vegas. DevLearn brings learning professionals together through 160+ conference sessions, hands-on experiences, and an expo, exploring trends and challenges across the industry. Projects featured at DemoFest are…