If you develop or manage learning content, you are probably familiar with a number of challenges that you could, broadly speaking, characterize as knowledge management (KM) issues, insofar as they relate to central KM goals: getting the right knowledge to the right people at the right time and facilitating knowledge sharing and collaboration. These challenges can include multi-lingual delivery, content localization, support for collaborative work, one-size-fits-all approaches to learning that serve no audience well, content control (security, vendor management, and enforcement of standards), maintaining content currency and validity in dynamic environments, avoiding duplication of content and of development efforts, and adapting content to multiple devices or modalities.

You can address all these KM challenges through appropriate content management (CM) strategies and related enabling technologies. In this regard, CM is a foundational discipline—one of several pillars supporting effective KM practices. Participants in this session will examine the dimensions of technology, organization, procedure, and standards that comprise a mature CM strategy capable of resolving KM challenges. Through examples and cases, you’ll explore a number of key CM concepts, including metadata, workflow, content architecture, and content reuse. You’ll also review the categories of available CM technology and map the capabilities of these categories to different high-level business requirements.

In this session, you will learn:

  • Basic content-management (CM) concepts and principles
  • The elements of a CM strategy
  • How to identify business needs in your organization that require a CM solution
  • How to evaluate what your organization needs (gap analysis) to successfully implement CM solutions

This session is designed for anyone from novice to expert in terms of familiarity with CM strategies and technologies. Content developers, subject-matter experts, authors, and content managers—especially those who can influence organizational decisions—will benefit from participating. Decision-makers at the senior management or executive level in particular will find value in the solutions discussed and in exploring what is required to implement CM from an organizational standpoint.