In times of overloaded schedules, smartphones, and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant to our learners so we can see some real behavior change and positive performance outcomes. One way to achieve this is through learner personas. Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. In recent years, L&D adopted this approach to help create outstanding learning experiences. Join me in this interactive and collaborative session when I will share some real-life examples of work I’ve done with clients on learner personas.
You will learn:
- How to create learner personas
- When to use learner personas to create outstanding learning experiences
- How to ensure your design actually aligns with learner personas
- Dos and don’ts for creating learner personas
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