Instructional designers often struggle to choose or create graphics and multimedia that communicate their intended meaning. Without an artistic background, designers often fall victim to common design mistakes, such as visuals that confuse or distract from their message and inconsistent design decisions. To avoid these mistakes, designers can adopt and apply new creative processes. Learning and development departments often have limited budgets and no in-house graphic support. Instructional designers, with no artistic background, are asked to be graphic designers, and they wonder “Where do I begin?”

This session will help you think about graphics in a new way, and get essential skills and the confidence to develop better learning products. You will learn to select images that effectively communicate complex information and that reflect your message consistently throughout your design. You’ll learn how to apply the same analytical skills that you use to effectively write content to effectively communicate visually. You’ll see some best practices used by graphic designers to create memorable designs.

In this session, you will learn:

  • How to use graphics to convey meaning and support your key message
  • How to establish clear visual relationships between the elements of your design
  • How to use visuals to engage your audience emotionally with your message, story, or idea
  • How to design charts and tables to simplify data and effectively support your key point(s)
  • How to select effective representational images to simplify complex or abstract concepts
  • The parallels between instructional design and graphic design

Intermediate designers, developers, and anyone interested in graphics or the visual design of instruction. A working knowledge of WSIWYG presentation software or learning development tools, experience selecting stock images and creating tables or graphics will be helpful. Experience creating images is useful, but not required.