Frequently, learning design is about showing people how to do the right things, but actually getting them to change behavior can be another challenge. It’s particularly challenging to get people to change those intractable habits and behaviors that we all struggle to avoid, despite the wealth of available information about better choices. This means that, as design professionals, we need to know all we can about designing for real behavior change, including using techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, user experience, and even game design.
Join us as we discuss learning design for behavior change with Julie Dirksen, consultant, instructional designer, and author of the 2011 book, Design for How People Learn.